How The 1980’s WWF Can Help Market Your Small Business
In the high-octane world of the 1980s World Wrestling Federation (WWF), larger-than-life characters, riveting storylines, and a savvy approach to marketing captivated audiences nationwide. Today, most of the same marketing tools can be leveraged by small business owners to catapult their digital presence and connect with customers on a deeper level.
The Charisma and Appeal of the 80s Wrestling Giants
The WWF of the 80s was a masterclass in personality marketing. Icons like Hulk Hogan and Macho Man Randy Savage weren’t just wrestlers; they were brands in their own right, embodying charisma, drama, and an uncanny ability to connect with the audience. These were not mere athletes; they were storytelling geniuses, weaving narratives that transcended the wrestling ring.
Lesson 1: Build Strong Personal Brands
For small business owners, the takeaway is clear: invest in building strong personal brands. Whether it’s the charismatic CEO, the customer service wizard, or the product development genius, spotlighting the individuals behind the brand can create a more relatable and humanized business image. In the digital realm, this could translate to showcasing team stories on social media, featuring employee journeys on the company blog, or even hosting live Q&A sessions on platforms like Instagram or Facebook. Simply put, demonstrate YOUR genius.
Storytelling: The Heart of Audience Engagement
The WWF’s success was not just about the physical prowess of its wrestlers; it was about the stories they told. Each match was a chapter in an ongoing saga, with clear heroes, villains, and high-stakes drama.
Lesson 2: Focus on Storytelling in Marketing
Small businesses can harness the power of storytelling in their digital marketing efforts. Rather than just selling a product, weave a narrative around it. Share the journey of how a product is made, the challenges overcome, or the impact it has on customers’ lives. Use blog posts, video content, and social media to tell these stories, creating a compelling narrative that compels your audience to follow and take action.
The Pioneering Use of Media Channels
In the 80s, the WWF was ahead of its time in utilizing the burgeoning platform of cable television to reach a national audience. This strategic move opened up new avenues for audience engagement and brand building.
Lesson 3: Leverage Multiple Digital Channels
Similarly, small businesses today need to establish a presence across multiple digital channels. From social media and email marketing to blogging and podcasting, diversifying your digital footprint ensures you reach your audience wherever they are. Pay attention to analytics to understand which channels are most effective for your business, and tailor your strategy accordingly.
Merchandising: Beyond the Ring
The WWF of the 80s knew the power of merchandising. Action figures, t-shirts, and posters turned fans into walking billboards, simultaneously deepening brand affinity and generating additional revenue.
Lesson 4: A Digital Take on Merchandising
While physical products are still a viable strategy, small businesses can also explore digital merchandising. Think branded filters on Instagram, virtual backgrounds for video calls, or even digital products that tie into your brand. These digital “goods” can serve as both marketing tools and additional revenue streams.
Conclusion: Embracing the Legacy for Digital Success
The WWF’s marketing magic in the 80s laid the groundwork for strategies that remain relevant in today’s digital landscape. By building strong personal brands, focusing on storytelling, leveraging multiple digital channels, and exploring digital merchandising, small business owners can connect with their audience, build brand loyalty, and drive success in the digital age.
Embark on this journey, and you might just find your business becoming the Hulk Hogan of your industry, captivating audiences and leaving a lasting legacy.
