How to avoid looking like a scam on facebook
Facebook Is Awesome
By now everyone knows that Facebook is a vital tool for small businesses looking to expand their reach. With its vast user base, the platform offers unparalleled opportunities for marketing, networking, and customer engagement. Whether it's through targeted ads, engaging content, or community groups, Facebook can be a powerful catalyst for growth and brand awareness.
Enter The ScamMER
However, Facebook is not without its pitfalls. An increasing concern for small businesses using Facebook, especially local groups, is the proliferation of scams. These deceptive practices not only mislead consumers but also taint the digital ecosystem, making it harder for legitimate businesses to gain trust. Many Facebook group moderators don’t understand their responsibility, or even how to spot these scams. And lets not forget that A.I. is everyone’s best friend, even scammers, so this problem is only going to get worse. It can often be up to us (the small business owners) to do what we can to distance our brands from the practices those scams use.
Learn To Recognizing the Red Flags
Fake Accounts: Scammers often use fake Facebook profiles to post their offers. They typically have fake accounts make comments on a few of their posts, and they typically try to make themselves look like a nice family just trying to get by. They will have staged family photos with their kids etc. But it will look very staged. No “real life” stuff.
Generic Language: Phrases like "I am running a small business" without specifics are common. They will not direct you to a phone number or an email or a website. They tell you to direct message them. (this because the software they use to manage these gets triggered when you send them a dm)
Absence of Digital Footprint: A lack of a dedicated website or a legitimate Facebook page is a tell-tale sign. If they do have a facebook page, there will be nothing of substance on it. No mention of specifics. Things you would expect to find from someone who is proud of their business.
Stock Photos: The repeated use of generic, stock images for services like auto detailing or vent cleaning. They will use the same post or images over and over, with very little variation.
How to Stand Out as a Genuine Business
To ensure your business thrives amidst these challenges, it's crucial to differentiate your content and establish credibility. The answer should be pretty simple. Do the opposite of what they are doing. Be a the human behind the brand. Be open, honest and transparent.
Create a Complete and Authentic Facebook Page:
Your business should have a well-maintained Facebook page with complete information, including contact details, business hours, and a link to your website.
Regularly update your page with original content, customer testimonials, and behind-the-scenes glimpses of your business.
Build a Professional Website:
A well-designed, professional website adds credibility. Ensure it's updated with your latest services, offers, and contact information.
Incorporate SEO strategies to improve visibility and demonstrate your industry expertise through blogs or articles. Demonstrate that you know a little something about what you do.
Use Authentic and High-Quality Images:
Avoid stock photos. Instead, use real images of your work, your team, or your products.
If possible, include before-and-after photos to showcase the quality of your services. Try to use photos that prove you live and work in the town you say you live and work in.
Engage Genuinely with Your Audience
Regularly engage with your followers through comments, messages, and posts. (by regularly I mean constantly)
Share customer feedback and stories to build a community around your brand.
Leverage Customer Reviews and Testimonials:
Encourage customers to leave reviews on your Facebook page, or Google.
Highlight positive testimonials in your posts and on your site.
Verify Your Business Page:
Getting your business page verified by Facebook adds a layer of trust and authenticity.
Educate Your Audience About Scams:
Share information about common scams and how to recognize them. This not only educates your audience but also positions you as a trustworthy source.
Safeguarding Your Reputation
In conclusion, while Facebook offers tremendous opportunities for small businesses, it's crucial to navigate the platform wisely. By understanding the landscape, recognizing potential scams, and taking steps to establish your business's credibility, you can effectively use Facebook to grow your business while maintaining the trust of your audience. Remember, in the digital world, your reputation is your most valuable asset.
