Why Video Captions Are a Must-Have for Your Video Marketing Strategy

Hello! Welcome to my first blog on this page! I’d like to start off by talking about an often overlooked but incredibly powerful tool in your video marketing arsenal - captions. Yes, those little lines of text that appear at the bottom of your videos can make a world of difference, not just from an accessibility perspective, but also for SEO. So, let's dive in and explore why closed captions are so useful.

Accessibility: Making Your Content Reach Everyone

First and foremost, captions make your videos accessible to a much wider audience. They provide content to people who are deaf or hard of hearing, and they're also used by people who process written information better than audio.

But the benefits of captions go beyond accessibility. Captions enable your videos to be consumed in noisy environments where the audio is hard to hear or in quiet environments where they can't turn up the volume. They can also help non-native speakers understand your content better.

In short, captions ensure that your video content is inclusive and accessible to everyone, regardless of their hearing ability or the environment they're in.

SEO: Boosting Your Video Rankings

Now, let's talk about SEO. Search engines can't watch videos (yet), but they can read captions. By including captions, you provide valuable textual content that improves your video's discoverability and ranking in search results .

Just knowing that everything you say in a video, is now searchable, opens your mind to the possibilities of things you could talk about, that would send people searching those topics, to your page.

Moreover, videos with captions tend to perform better on every engagement metric—impressions, views, and likes. In fact, captioned videos receive 40% more views than those without captions.

Wrapping Up

Video captions are a win-win for both accessibility and SEO. They make your content more inclusive and easier to understand, while also boosting your visibility in search results. So, the next time you're creating a video for your marketing campaign, don't forget to add those captions!

Remember, video marketing isn't just about creating great content; it's also about making sure that content reaches as many people as possible. And captions are a simple yet effective way to do just that. So, why not give it a try?